<aside> 📌 This information is compiled from the research Richard Van Der Blom conducted, along with Kasey Jones’ and Erica Schneiders’ years of experience on the platform.

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Pro-tip: Make sure creator mode is switched ON. This way your profile's 'Connect' button morphs into a 'Follow' button, prioritizing follower growth. And the number of followers you have becomes a feature in your profile introduction. It also improves your reach!

Where “See more” sits

Your post’s first line or “hook”

Your post’s body

Formatting your posts

Where to put links

Ideal post length

How often to post

The “golden” hour

How LinkedIn shares your posts on the feed

Carousels

Your profile

Leaving meaningful comments

Tagging people in your posts

Tagging people in your comments

Using hashtags

Videos on LinkedIn